In a post-covid environment, health and wellness was in the midst of a transformation. Clearlight was well-equipped, but yet to be well-defined. We discovered that an investment of this magnitude had to be undeniably clear as an investment that goes well beyond dollars and sense, that this was an investment of a lifetime.

What started out as a branding project, quickly turned into a shoot + a complete overhaul of their website and corresponding microsites.

Brand Video

Brand Guide

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Website

Clearlight believes their products are an extension of their brand, and those who collectively shaped it into what it is today.

Our top priority was to make that evidently clear, but not at the expense of the shoppable experience, nor at the scannability and overall enjoyment of navigating the site. Requiring an approach of equal parts: site architecture, UX design, and content creation and dispersion — we were able to craft an experience that could close a sale in a myriad of ways.

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CW: Stephen Kent, Patrick Dezart
AD: Christian Gould, Mara Larson