MICROSITE

Blue Cross Blue Shield - Minnesota needed something that encapsulated what it means to Live Fearless. After some white board sessions and a few rounds, we developed a comprehensive social hub that collected stories, articles, recipes, moments, and more — each fulfilling the brand.

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RADIO

To help drive consumers to a Blue Cross Blue Shield store front, we created radio spots that highlighted the different capabilities that can only be found in store.

B2B

Blue Cross Blue Shield came out with an app to encourage their consumers to embrace healthier habits. In order to get them to actually interact with the app, we developed a calendar (experience) that would hold them accountable for six weeks.

IN STORE

To take an insurance company to a storefront, we created a place that felt clean, straight-forward, and easy to approach.

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EMAIL BLAST

If being sick is a drag, than going to the doctor is just down right ill. This direct email campaign was an effort to alert BCBS insurance owners that an alternative is now available.

CW: Stephen Kent AD: Bryan Pieper, Dan Weston
UX AD: Drew Preiner Developer: Kobby Appiah