The headline read: Bike shop goes direct-to-consumer. The rest of the story entails the development of a brand, creating a digital experience, and the start of something much bigger. But first, let's start with the brand video.
BRAND VIDEO
WEBSITE
If you're going to sell bikes online, you have to create an experience that does everything to put you on the bike, without actually putting you on the bike. With that comes transparency, and given that Handsome changed their business model to better the consumer, transparency became an underlying theme. Our approach was to paint the scene, give all the details with spec and context, and craft a simple and enjoyable buying experience.
BIKE VIDEOS
Every Handsome bike upholds the same standard of quality, but not every Handsome bike rides the same. The three videos below give a glimpse of what each Handsome bike is capable of.
WEBSITE (CONT.)
Bikes, and the bike culture, can be intimidating. As an experiential brand that's transparent and welcoming, we wanted to demystify the bike. Our solution was to provide a snark-free, ever-expansive hub of resources that provides tutorials for quick fixes, and answers to common questions.
TUTORIAL VIDEOS
Resources is split up into two categories: Culture Guides & Maintenance. The latter being implemented with tutorials. And since we've all experienced the dreadful tutorial, we decided with our tutorials we'll ixnay the dreadful.
Video - CW: Stephen Kent AD: Dallas Currie, Joah Colby, Jay Anshke, Caleb Strumpf CD: Joe Anderson
Website - CW: Stephen Kent AD: Drew Prenier, Jason Miller CD: Joe Anderson
*Winner of silver pin from The Show 2016