TALENTI
Talenti has a unique fan base. A fan base who lives by a unique set of rules and guidelines. So myself and some other creative thinkers, decided they need a digital code of conduct. We chose Tumblr and here are a few posts that can be found on the Gelato Rules Tumblr.




CW: Stephen Kent & Ali O'Reilly
AD: Tyler Dahl & Joe Johnson
WOODFORD RESERVE
The Woodford Way is sought by many, but only achieved by a select few. Below are a few facebook posts done at Fallon that are collection of stills leftover from the TV spots, paired with the traits of those who embody the Woodford Way.



CW: Stephen Kent
ARBY'S
Arby's is the purveyor of sandwiches. Below are posts done at Fallon on both Twitter and Facebook provoking some hunger induced decisions out the followers.








CW: Stephen Kent
AD: Corey Bowles
MILLER 64
Working out is a tedious chore. The actual act itself, and more so finding the time and planning a time to do so. Here are a few ways to get quick workouts done in a timely fashion. It's called #64ing and it's both effective and not nearly as dirty as you're thinking.



CW: Stephen Kent
AD: Gabriella Rodriguez
MILLERCOORS
At Digitas, I worked on all things MillerCoors. Friends were made, beer was consumed, and a few posts came falling out.






CW: Stephen Kent & Megan Dwyer
AD: Gabriella Rodriguez & Andrew Giraldo
COORS LIGHT
Basketball courts all over the U.S. are in a state of decay. Here is an effort that only takes a tweet to donate. The page and interaction was designed and written by my partner and I while interning at DigitasLBi in Chicago.

CW: Stephen Kent
AD: Gabriella Rodriguez