"We're So Metro" became notable in the Twin Cities area, enough so that the word Metro became affiliated with a destination. So with the 2016 campaign, we wanted a natural progression that expounded on Metro as a destination by highlighting how Metro Fits You.
OOH
PAID SOCIAL / GEOTAGGED / DIGITAL BANNERS
CW: Stephen Kent AD: Jenn Trotter CD: Dan Walls, Laura Qvaule