Ultimate Hoops has camps, training and tournaments for kids of all ages, the largest recreational league for adults, national tournaments featuring past and current professional athletes, and some of the greatest pickup games ever played:

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@blackops.basketball Pro Runs starts Wednesday, July 24th!!!

A post shared by Chris Brickley (@cbrickley603) on Jun 17, 2019 at 2:09pm PDT

But they needed a new identity. An overhaul of the brand. Something that felt akin to Life Time, spoke to their creed of providing a premium basketball experience regardless of age and skill, but still had the edge and swagger of the game. Introducing — Keep Playing. Never Retire.

*Winner of bronze at 2020 Show