Given the task of encapsulating the "Woodford Way" tone in a spot about horse racing was not an easy task. Having less than a week to do so — well that's just a part of the biz. As an intern at Fallon, this was a great crash course. Both spots used my script and ran during the Kentucky Derby on National TV. 

 

BROADCAST

Instinct :30

 

BROADCAST

Instinct :15

CW:  Stephen Kent