Stephen "with a ph" Kent

LIFE TIME OPEN - BRANDING/web

Every few months, a company will get everyone together to remind them that they got it good. It could be a picnic. A luncheon with a special (questionable) guest speaker. Donuts as opposed to bagels. For us, it was a round of golf in Chaska, Minnesota. If you’re not subscribed to Golf Digest (I really hope you’re not), you may not know that Chaska is home to one of the finest golf courses in the U.S. Well, because we crushed it in 2019, we got to play right next to it at the Chaska Par 30, an executive course for some not so executive employees. AND, because we’re creative and not golfers, we branded it to reflect our agency and our course etiquette.

WEBSITE

CW: Stephen Kent AD: Connor Blacksher

CARIBOU COFFEE - PRODUCT LAUNCH - OOH / PRINT / In-store

So we have this awesome product. It's a cold press, but not like the same old cold press you've had before, this one is tastier. Name it, sell it, and figure out how it lives side by side with our cold press on the menu board. Alas — the Crafted Press. 

EVOQ - NAMING

ME:  Much harder than you think—it requires strategy, lots of wikipedia, and some odd transitions. 

YOU:  "But Stephen, it's 4 letters, 2 syllables, and you even spelled it wrong to avoid legal."

ME:  Just look at those four letters together though.

THE FIRM - NAMING / STRATEGY / COPY

We had to brand a formula. Let me reiterate, A FORMULA. Below is the branding, explanation, and collection of programs (also branded). 

CW: Stephen Kent     AD: Dallas Currie, Ashley Barlow, Sara Nelson

DANGEROUS MAN - APP

Dangerous Man is a brewery in Minnesota that believes in their product so much, they'll teach you the secret to brewing your own. Here’s the catch: you make all the decisions via app, and the brewmasters heed your very direction. So if you actually want to enjoy the fruity hops of your labor — you might want to to ease up on barley.

CW: Stephen Kent     AD: David Gonzalez

*Spec work done at Miami Ad School